U.S. imports of dolls, toys & games (NAICS 339930) totaled $1.9B in July 2026, traded with 110 countries.
Importers of Dolls, Toys & Games paid $160.2M in duties in July 2026 — an effective duty rate of 10% on $1.5B in dutiable value, based on actual customs collections rather than the published tariff schedule. Dolls, Toys & Games imports of $1.9B in July 2026 ran 25% above the year-to-date monthly average of $1.5B.
Last updated: July 2026 dataDolls, toys, and games represent one of the most heavily China-sourced consumer product categories in US trade, and a broad swath of these imports are subject to Section 301 tariffs. Classification within HTS Chapter 95 turns on fine distinctions — whether an article is a doll, a toy figure, a game, or a puzzle — and CBP has issued numerous rulings on edge cases such as collectible figurines, electronic learning devices, and hobby kits. Consumer product safety compliance under CPSC jurisdiction runs parallel to customs entry, requiring testing and certification for children's products before they reach US commerce. Importers managing seasonal peaks (back-to-school and holiday) must coordinate tariff exposure, CPSC documentation, and lead times simultaneously.
AI-written summary of the official U.S. Census Bureau trade figures on this page — verify before relying on it.
96.3K shipments/mo
CBP generally classifies dolls as representations of human beings, while toy figures representing animals or non-human characters fall under a separate HTS heading. The distinction affects the applicable duty rate, so importers should review CBP binding rulings for specific product types — particularly for character merchandise that blends human and non-human features.
Children's toys must comply with CPSC regulations including ASTM F963 (toy safety standard), lead content limits, and phthalate restrictions. Importers are required to have a Children's Product Certificate (CPC) backed by third-party testing from a CPSC-accepted laboratory before the goods enter US commerce. CBP may request this documentation at entry.
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National industry 1 of 1 in naics industry 33993
National industry 339930 · $1.9B of $1.6B
Imports · July 2026
origin
China and Vietnam together supply 79% of it.
customs district
Census does not publish district detail for this classification system.
destination
None recorded for this period.
entry
Census does not publish port detail for this classification system.
ImportsExports
Imports
$1.9BYoY · Pro
Exports
$190.3MYoY · Pro
12-mo low · imports
YoY · ProThrough July 2026. Source: U.S. Census Bureau.